doing the knowledge

is a state of
mind.

We believe hip hop isn’t just music—it’s a lens for seeing the world and a philosophy for living in it. At the intersection of culture, creativity, and critical thought, we bring forward the stories, ideas, and styles that inspire. Through thought-provoking content, limited-edition garment drops, and a growing community that values wisdom as much as energy, we’re building a space where hip hop and philosophy move as one.

When digging in the crates, I dig for hip hop joints that not only entertain me with head bobbing beats and bars, but also educate me with rhymes that make me think. When I rock rap music I want to feed my insatiable appetite for knowledge—all kinds of knowledge. I want hip hop that helps me understand what it means to be human.

— Professor Derrick Darby

Wear the vision,
share the Knowledge.

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